Mahindra Group Launches Season Six of 'Mahindra War Room'

August 12, 2013

August 2013, Mumbai: The Mahindra Group recently launched Season Six of the "Mahindra War Room", its innovative employer branding and talent attraction initiative. This program is designed on the basis of the Mahindra Group's decade old "War Room" practice which is used as a major tool to engineer the transformation of the Group. A campus version called 'Mahindra War Room' was created in 2008 and this strategy contest has evolved into a cult brand since its inception. This contest offers students from India?s top B-Schools a chance to apply their strategic skills and knowledge to develop innovative solutions for actual business challenges of diverse Mahindra group Businesses.

"Mahindra War Room is an extension of our "Rise" philosophy which seeks to drive positive change through alternative thinking. With this initiative we are tapping into the immense potential of the youth of India to help us meet the business challenges of the 21st century." said Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd.

"Mahindra War Room initiative gives us a glimpse into the mindset and growing aspirations of the youth of India. It also seeks to showcase the Mahindra Group as a diverse federation of global businesses united by a common brand, purpose, value and culture." said Prince Augustin, Executive Vice President, Group Human Capital and Leadership Development, Mahindra & Mahindra Ltd."

Mahindra War Room gives students the opportunity to creatively respond to live and realistic business issues through a rigorous evaluation process. The issues are developed into sector caselets and students are asked to generate realistic solutions during six months of intense planning and execution.

The best team from each campus is selected and flown down to Mumbai, where they present their strategies to a jury comprising Mr. Anand Mahindra, Chairman, Mahindra Group.



About Mahindra 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.


A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehicles, after-marketinformation technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles  and two wheeler industries.


In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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For further enquiries

Roma Balwani                                         

Chief Group Communications Officer

Mahindra & Mahindra Ltd.                                           

Phone: +91 22 2490 1441                                             


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