About War Room


On the basis of the Mahindra Group's "War Room" practice, used as a major tool to engineer the transformation of the Group, a campus version called 'Mahindra War Room' was created to position the Mahindra Group, among B-school students, as a global federation of diverse businesses, united by the brand, purpose, values, and culture that Mahindra represents.Mahindra War Room, first commissioned in 2007, is Mahindra's spearhead campaign, rolled out in top Business Schools in India, to create excitement and transform perceptions, while attracting and engaging top notch B-school talent to creatively respond to live and realistic business issues through a fair and rigorous process of evaluation. These problems, faced by the top managers of the Mahindra Group, are developed into sector caselets. Students form 4-member teams to solve these challenging caselets and generate realistic solutions in six months of intense planning and execution. The best team from each campus is flown down to Mumbai, where they present their strategies to a jury comprising of Mr. Anand Mahindra, the Group Executive Board (GEB), and a distinguished guest list of eminent Mahindra managers. The jury walks away enriched, after rubbing shoulders with the best of the young talent in India. The gala National Finale is televised by CNBC TV 18, as a 3-part episode each year. This strategy contest has become a cult brand in India's top B-school campuses, and students await the entire experience right from the launch till the Grand Finale.The intent of this mega-event is to provide an opportunity for India's best and brightest B-School minds to improve their strategizing skills, while enhancing the equity of the Mahindra employer brand.



  • Mahindra Scorpio - A legend among SUVs. Nothing else will do!Mahindra Scorpio - A legend among SUVs. Nothing else will do!
  • Grand Finale 2011 Winning team - IIM AhmedabadGrand Finale 2011 Winning team - IIM Ahmedabad
  • About War Room 2011 by Mr. Allen SequeiraAbout War Room 2011 by Mr. Allen Sequeira