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The Mahindra Group adopted the Broadvision Employer Brand Framework in September 2007 to drastically rework their employer brand image across the leading business schools of India, as an outcome of the presentation made to the Group Executive Board of Mahindras by the Broadvision team.
As part of a multi-pronged strategy to realize a quantum leap in the Mahindra Employer Brand position, it was decided that a case based contest will be rolled out in the core target campuses where there was a dire need to articulate the values of the Mahindra brand. But, how to name it? As part of a multi-pronged strategy to realize a quantum leap in the Mahindra Employer Brand position, it was decided that a case based contest will be rolled out in the core target campuses where there was a dire need to articulate the values of the Mahindra brand. But, how to name it?
Posted by Broadvision PerspectivesJul 23, 2010
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