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Finale presentation on Infrastructure Sector by Team Swastik from IIM Calcutta. -
Team Superkings from IIM Lucknow presentation on the Hospitality Sector. -
Presentation on Cleantech Sector by Team QED from XLRI, Jamshedpur.
TWR 2011
Brand Strategist
Broadvision Perspectives
Broadvision Perspectives is a business consulting firm that pursues innovation led business transformation in complex contexts.
The War Room 2011 is conceptualized by Broadvision.
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Making of The War Room
A ringside view of the story that is unfolding over the last 4 years
The Mahindra Group adopted the Broadvision Employer Brand Framework in September 2007 to drastically rework their employer brand image across the leading business schools of India, as an outcome of the presentation made to the Group Executive Board of Mahindras by the Broadvision team.
As part of a multi-pronged strategy to realize a quantum leap in the Mahindra Employer Brand position, it was decided that a case based contest will be rolled out in the core target campuses where there was a dire need to articulate the values of the Mahindra brand. But, how to name it? As part of a multi-pronged strategy to realize a quantum leap in the Mahindra Employer Brand position, it was decided that a case based contest will be rolled out in the core target campuses where there was a dire need to articulate the values of the Mahindra brand. But, how to name it?
Jul 23, 2010
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